Yahoo is rising up to compete against Google Analytics

Yahoo announced in its Press Release (http://yhoo.client.shareholder.com/PRESS/releasedetail.cfm?ReleaseID=303872) which was published in the first quarter of this year that they had acquired Web Pages Tracking Company called Index Tools. Now, after almost 6 months they are on verge of rolling out that acquisition in a modified avatar of “Yahoo Web Analytics. You can find out more by clicking the link below: http://web.analytics.yahoo.com/index.php

Yahoo! Web Analytics

Although every link on the above URL says “Coming Soon” in every other category; it surely tries to show that they are trying to come up with something big and competing and are up to their sleeves to prove themselves to be genuine rival to Google’s own Reporting Structure of Google Analytics.

Google Analytics

As Yahoo announced, that Yahoo Web Analytics will be culminated form of Index Tools in its very own style.

Yahoo! Web Analytics is planning to cater its analytics tool in 3 major categories namely for Small Businesses, Custom Microsites and Developers which would provide real-time insight into visitor behavior on your website. Along with other features competing with Google Analytics, Yahoo Web Analytics would also try to deliver with powerful and flexible tools and dashboards which would help online marketers, website designers and Website Developers to enhance the visitor experience, increase sales revenue with reduced marketing costs.

As we know there are numerous marketing tools on Internet but what drew our attention specifically is the provision to make custom designed reports to track down on information which you intend to monitor specifically. We have used Google Analytics for several presentations so far for many of our clientele worldwide, but we have always felt that we can still get more over here or something over there like complete customisation of each report. Let’s hope if Yahoo Analytics can fill this gap. You can find out more about the features at:

http://web.analytics.yahoo.com/features.php

Yahoo! Web Analytics

Right now only previous Index Tools users can access the system. Well probably they must be familiar with this too more often. But whether we would get a serious rival to Google Analytics in form of Yahoo Analytics is a big question to come up. Time would tell the rest of the story of Who would be the Best and How ? Let’s hope when it is rolled out to general public and we can have full judgmental review about the product.

We can certainly hope that the end-user would be benefited. General Users can expect to receive better ROI (Return on Investment) in terms of marketing cost by using Yahoo Web Analytics. Well, Google Analytics Guys are listening too and they might be preparing themselves to pick up this challenge too, Are they listening,,,,,,,,,,,,,,