Shelving Store Case Study

Working with SmartVisibility

United Kingdom based online lockers store – becomes popular in their business domain because of the organic SEO result improvement in Google UK.


Back in 2011 – 12, because of the Google Algorithm updates, Shelving Store website was penalised with Google Penguin penalty because of the overly optimized content. During that time very few SEO masters understand about the penalty and how to come out of it and to convince client to make the necessary changes on the website and explain Google algorithm update was a big task.


At SmartVisibility, we believe in step by step approach and focus on White hat SEO and removed all the Black hat SEO techniques. The first step we did was a thorough audit of the website and identified the problem areas like:

1. Low quality backlinks

2. Over optimised contents

3. Quality of on page and off page SEO

After identified the pain areas, we have started working on rewritten the SEO friendly natural content, removed the low-quality backlinks by appropriate techniques like contacting web master or using Google disavow tool where necessary.

We have created a unique SEO strategy and started optimizing website better way by focusing more weightages technical elements of SEO.


Majority of the keywords now ranks on 1st or 2nd page organically and this resulted more sales, brand visibility and more contact form signups. We have achieved all these by implementing the best SEO guidelines suggested by Google.

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